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Using Hashtags to Drive Performance, Engagement and Sales

Using Hashtags to Drive Performance, Engagement and Sales

Customizable tags for tracking campaigns or brand identity on social aren’t new. However, most companies fail to consistently use proper designated tags in their copy or fail to inform their fans how to use them in posts. To have measurable results from a campaign on social, using hashtags, consistency, creativity and determination to drive engagement and sales have to be present.

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