Brought to you by NGT Marketing Group

Using Big Data for Better Teleco Customer Service

Using Big Data for Better Teleco Customer Service

Recently, we hosted a webinar on social and customer service, an ongoing series that is industry-specific and sponsored by IBM. Our panelists included the dynamic Jon Hall of Sprint, Perry McDonald of IBM, Michael Galkin of VoiceNEXT, and the discussion centers around how in this industry, where essentially customer acquisition is not the goal (most of us having signed up for one carrier or another) the cost of customer service is the leverage point.

9
Like
Save

Comments

Write a comment

The Marketing Digest: Brought to you by NGT Marketing Group LLC

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
Facebook
Facebook
Google+
http://themarketingdigest.com/using-big-data-for-better-teleco-customer-service
LinkedIn