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Use Marketing Automation for 1-to-1 Customer Engagement

Use Marketing Automation for 1-to-1 Customer Engagement

Use Marketing Automation for 1-to-1 Customer Engagement

Customers direct most of their buying journeys independently of brands, making it more important than ever for marketers to understand and engage customers on an individual basis.  
“Marketers need to find tools that help them redefine rules of engagement,” said Anastasia Pavlova, senior director of marketing at San Mateo, Calif.-based

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