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Use Jargon to Educate, Not Obfuscate

Use Jargon to Educate, Not Obfuscate

No one likes to wade through jargon-laden content, but when used judiciously, jargon can serve a real purpose in content marketing. Like everyone else, those of us in content marketing have our own jargon to wade through and decipher. I’ll use it sparingly in this blog post, but suffice it to say that we have plenty of multisyllabic words and acronyms.

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