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Update: Brands saw bigger search lifts from releasing ads early online than actual Super Bowl ads

Update: Brands saw bigger search lifts from releasing ads early online than actual Super Bowl ads

Game day ads drove incremental lifts in branded search for CPG, almost none for B2B brands, Quantcast data show.

The post Update: Brands saw bigger search lifts from releasing ads early online than actual Super Bowl ads appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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