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UM CEO: 'Data revolution' caused 'reviewageddon' in 2015

UM CEO: 'Data revolution' caused 'reviewageddon' in 2015

One of the reasons why this year saw a record number of brands review their deals with ad agencies and media partners is that marketers want better access to data and analytics, Daryl Lee, the global CEO of Interpublic Group's advertising agency UM

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