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U.Va. Darden School Professors' New Marketing Analytics Book Helps …

U.Va. Darden School Professors' New Marketing Analytics Book Helps …

Newswise — CHARLOTTESVILLE, Virginia — 24 July 2014 — In the new world of “big data” marketers must sift through mountains of information to decide how they will attract customers. How can they target the best data to make the best decisions?

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