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U.Va. Darden School Professors Decipher "Big Data" for Business

U.Va. Darden School Professors Decipher "Big Data" for Business

In spring 2014, a new book, Marketing Analytics: Tools for Effective Resource Allocation, by Darden Professors Rajkumar Venkatesan, Paul Farris and Ron Wilcox, Ethyl Corporation Professor of Business Administration, will teach readers how to translate 

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