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Tying Keywords to Conversions in a ‘Not Provided’ World

Tying Keywords to Conversions in a ‘Not Provided’ World

Identifying and focusing on the keywords that drive traffic and conversions is critical to success in both organic and paid search campaigns. Yet, it’s harder than ever to identify those keywords. Google’s encryption of search referral keywords means that SEOs have no visibility into natural search…

Please visit Search Engine Land for the full article.

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