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Twitter's Sponsored Emoji – New Advertising Trend or Fast-Track to Overuse?

Twitter's Sponsored Emoji – New Advertising Trend or Fast-Track to Overuse?

In recent months, Twitter has been introducing new, custom emoji linked to hashtags to help users share their interests in major events. Now, Twitter has opened the door to commercial use of this option, partnering with Coca Cola for a new campaign. So will this be the next great ad option, or will it lead to emoji overload for users? 

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