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Twitter Unveils Email and Cookie-Matching Ad Retargeting Capabilities

Twitter Unveils Email and Cookie-Matching Ad Retargeting Capabilities

The email marketing analytics company Hubspot reported that the average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468×60 banner has a 0.04% CTR, indicating that the odds are ever in your favor, if you focus your efforts on email.

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