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Twitter #SochiProblems: A Social Media Marketing Tale

Twitter #SochiProblems: A Social Media Marketing Tale

Journalists arrived in Sochi, expecting to check into their hotel rooms and prepare for two weeks of nonstop obscure sports coverage. However, what they found were hotels without lobbies, rooms with broken light fixtures, wi-fi routers hanging from the ceiling, and stray dogs roaming the streets. A hashtag was born.

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