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Twitter Releases New Data Tools to Help Advertisers Improve Ad Targeting

Twitter Releases New Data Tools to Help Advertisers Improve Ad Targeting

Complimenting their recently released Audience Insights dashboard , Twitter have announced a new range of data resources to help advertisers take advantage of the platform’s reach and better focus their campaigns. These aggregated insights, provided in conjunction with Twitter’s data partners Datalogix and Axciom, offer more detailed audience segmentation options, like the ability to filter by more specific demographic sets, interests and purchase behavior.

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