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Twitter Makes it Easier for Advertisers to Target Live Event Discussion with New Insights Tools

Twitter Makes it Easier for Advertisers to Target Live Event Discussion with New Insights Tools

Twitter’s greatest strength is in live event coverage. Real-time coverage remains the micro-blog network’s key differentiator, and key advantage against other social media sites, and now Twitter’s looking to further capitalize on this, providing new tools to help advertisers target and reach audiences engaged in live events.

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