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Twitter Introduces Conversion Lift Metrics to Improve Ad Effectiveness Tracking

Twitter Introduces Conversion Lift Metrics to Improve Ad Effectiveness Tracking

As digital marketing advances, and data collection methods evolve in-step, greater expectation is being placed on platforms to deliver transparency, to provide better ways for advertisers to demonstrate definitive ROI from their social marketing efforts. In-line with this, Twitter has introduced a new way to measure ad effectiveness.

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