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Trickle-Up Socialnomics: How B2B Firms Can Leverage Social Media

Trickle-Up Socialnomics: How B2B Firms Can Leverage Social Media

Tempted by the media hype and low barriers to entry, some B2B firms have experimented with establishing a presence on some of the best known social networking platforms (e.g., Facebook, Twitter, and LinkedIn), but many of these experiments have met with limited results.

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