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Transparency: A New Ingredient in Customer Experience

Transparency: A New Ingredient in Customer Experience

Transparency: A New Ingredient in Customer Experience

Consumers, led by millennials and Generation Z, are making purchase decisions based on factors beyond product quality and cost. For many, a manufacturer’s or retailer’s perceived ethical business practices can drive the decision to buy or not to buy.
We’ve seen consumers question companies like Uber and Trader Joe’s about

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