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Tracking Social Media Success in Telephone Conversions

Tracking Social Media Success in Telephone Conversions

Tracking the ROI of social media should be integral to every campaign, however only 10% of businesses are monitoring their results. For companies that rely on telephone conversions for the majority of their business it can seem especially difficult to effectively connect online and offline marketing. Here are three techniques that marketers can use to understand social media ROI and build more sophisticated campaigns.

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