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Top 100 CPG Brands Mostly Lost Sales and Share in Past Year

Top 100 CPG Brands Mostly Lost Sales and Share in Past Year

That echoes comments made by Unilever VP-Global People Data and Marketing Analytics Shawn O'Neal at an Association of National Advertisers forum earlier this month: "I'm not losing share to P&G and other CPG companies. I'm losing it to small players …

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