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To Understand Your Customer Data, Try Thinking Like a Psychologist

To Understand Your Customer Data, Try Thinking Like a Psychologist

To Understand Your Customer Data, Try Thinking Like a Psychologist

Like a modern King Arthur and all of his knights, digital marketers are forever on a quest for the holy grail: the website that personalizes itself to the consumer
If we can customize an individual’s digital experience, the thinking goes, we can encourage them, with all the right signals

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