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Tips & Techniques: Diversifying Lead Generation

Tips & Techniques: Diversifying Lead Generation
The sole reliance on Google for getting visitors to your site can leave your sales team vulnerable to shifts that occur in the digital arena whether due to your competitors’ efforts, an algorithm update or unforeseen obstacles. Generating a healthy stream of leads for your business requires a diversified marketing approach that includes Google optimization as well as other channel activities to support your new business goals. There are many tools available to help your business be found and to draw people to your site.

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