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Three Lies and One Truth About Social Media ROI

Three Lies and One Truth About Social Media ROI

Over the past week, the Digerati has been all up in arms about a recent article in which a Coca-Cola executive publicly announced that social media has very little direct impact on short-term sales. Not 24 hours later, Coke’s senior VP of integrated marketing communications & capabilities passionately rebutted the claim.

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