Meet Firas Raouf. Chief Something or Other of Xink.
Seriously. That’s his title.
And we love it.
The tech executive of the Boston-based email signature management and campaign tool took the title basically to prove this point: He doesn’t need one.
Nor does anyone in his company. They need to get stuff done and sell product — and not worry about who’s named what.
"We want to be innovative," Raouf said of the 12-employee company, whose roots date back to 2007. "We want to break away from the norm of the past. We are a virtual company with employees spread over multiple cities and countries. We all wear multiple hats, and we all collaborate to get what needs to get done, done. We wanted our titles to be non-titles. There is no hierarchy."