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Think Digital Marketing Technology: Think … Microsoft?

Think Digital Marketing Technology: Think … Microsoft?

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When the topic of conversation turns to digital marketing technology, would you expect Microsoft to come up as a leading vendor?

The latest survey by ChangeWave Research, a service of 451 Research, gives some insight into this, as well as other interesting business software spending tidbits – and some of the data might surprise you.

For starters, 28 percent of the 1,044 software buyers surveyed identified Microsoft as a digital marketing technology vendor they currently use or plan to use in the next six months – a finding unchanged from the previous survey taken last July.

Matt Mullen, senior analyst for social business at 451 Research, told us why.

Read full story…


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