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The Weirdest Intro to AdWords Ever

The Weirdest Intro to AdWords Ever

In my article today, I'll quantify the impact of Quality Score on your cost per click and cost per conversion. I'll also explain to you (mathematically!) how Google calculates your Quality Score. Finally, I'll share my three best tips on how to raise your Quality Scores, all in an effort to help you hack AdWords to improve your ROI.

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