Brought to you by NGT Marketing Group

The vicious cycle of ROAS targets is killing your business

The vicious cycle of ROAS targets is killing your business

While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition.

The post The vicious cycle of ROAS targets is killing your business appeared first on Search Engine…

Please visit Search Engine Land for the full article.

10
Like
Save

Comments

Write a comment

The Marketing Digest: Brought to you by NGT Marketing Group LLC

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
Facebook
Facebook
Google+
http://themarketingdigest.com/the-vicious-cycle-of-roas-targets-is-killing-your-business
LinkedIn