I’ve been actively training and coaching B2B sales professionals on the “art and science” of social selling since 2015, and I think it’s time to call out the elephant in the room that few people are talking about,
I’m referring to behavior change. 82% of the world’s population is online. If you still haven’t adopted social selling in your sales strategy, now is the time for behavior change. The first step is understanding how social media is applied in sales and adopting an evolve or die mindset.