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The Social Sales Cycle: Real-Time Customer Engagement

The Social Sales Cycle: Real-Time Customer Engagement
March 13, 2015
This week, I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: The Social Sales Cycle: Real-Time Customer Engagement . This webinar was sponsored by Act-On Software and featured; Renee Ducre ( @rducre ) Global Marketing Director for IBM’s Social Business, Dan Gingiss ( @dgingiss ) Head of Digital Customer Experience at Discover Card and Joe Martin ( @joeDmarti ) Manager of the Digital Index at Adobe. We discussed how to understand the impact social media has on sales and the full sales cycle.

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