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The Shopping Carts Are Full, But Holiday Promotions Are A Slippery Slope

The Shopping Carts Are Full, But Holiday Promotions Are A Slippery Slope

“Retailers made up a reason for people to shop and it worked,” said Deren Baker, CEO of marketing analytics company JumpShot. “The retailers keep creating deals and the hype conditions people to buy.” It's a strategy, however, that pays dividends – at

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