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The ROI of Blogging: Brand Awareness and Reputation Generate Revenue

The ROI of Blogging: Brand Awareness and Reputation Generate Revenue

A little more than a year ago, we sat down and looked at the assets we had created and considered the freemium model that exists on the web. We decided charging for content wasn’t the way to go and we began to offer all of that for free. We still didn’t have an ROI of blogging.

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