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The Results-Driven Approach to Blogging

The Results-Driven Approach to Blogging

Regardless of whether you plan on having your blog serve as a lead generation tool, the centerpiece of your content strategy or just as a way to put your company’s thoughts out in public from a branding perspective, there is always a way of quantifying these results and tracking them. This is the core of a results-driven approach to blogging, here’s how it’s done.

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