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The Promising Role of Social Listening in Treating Health Issues

The Promising Role of Social Listening in Treating Health Issues
Pharmaceutical companies largely avoid social media involvement, cowering from regulatory wrath. They fear a loss of messaging control, privacy concerns and a lack of familiarity with community building. In addition, they struggle to quantify a return on investment. So how do they actually know what physicians are saying about their drug? Social media monitoring and understanding your stakeholders’ key demographics has never been more valuable.

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