Brought to you by NGT Marketing Group

The Perils of Celebrity Endorsement

The Perils of Celebrity Endorsement

Intel must have thought it was onto a winner by linking itself with Cambridge’s most famous living scientist. Unfortunately, headlines are dominated by Professor Hawking airing his worries that mankind will be threatened by the rise of artificial intelligence, with the machines (which Intel obviously makes the chips for) posing a threat to our very existence. It isn’t the first time a big brand has been caught out by its chosen celebrity undermining its carefully thought out plans. Here’s another five that a quick Google search turned up.

4
Like
Save

Comments

Write a comment

The Marketing Digest: Brought to you by NGT Marketing Group LLC

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
Facebook
Facebook
LinkedIn