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The On Demand Consumer

The On Demand Consumer

People, just like you and me, have now become the major information source when it comes to marketing, advertising, recommendations and ultimately, the decision to purchase. The omnipresence of social media, means that EVERYONE, is now potentially your advertiser, because EVERYONE, now has a voice. In essence, what was once siloed as offline word of mouth has now become potentially viral, word of mouse.  

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