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The New Year & The New CMO: 3 Key Predictions For 2015

The New Year & The New CMO: 3 Key Predictions For 2015

It's estimated that by 2017, 12 percent of the marketing budget will be allocated to marketing analytics. That's a 75 percent increase from 2014, according to CMOSurvey.org, which collects data from U.S. marketers at the VP level or above at Fortune

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