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The Modern Marketer: Generalist, Specialist or Enigma?

The Modern Marketer: Generalist, Specialist or Enigma?

It’s not easy to explain exactly what social media analysts, content marketers, blog writers, SEO experts, and other job titles can do for businesses. The industry is evolving, that’s for sure, though where we (the modern marketers) stand is still up for grabs.

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