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The Mind-Boggling Lunacy of People Impressed with Esurance's Super Bowl Campaign

The Mind-Boggling Lunacy of People Impressed with Esurance's Super Bowl Campaign

Six years into the social era, I thought we had reached a certain point of social media maturity where we realize that fans and followers are not leads and that relationships are built through shared values and meaningful interactions. But if Esurance's Super Bowl sweepstakes are any indication, I was wrong.

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