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The Merger Between Marketing and IT: A Guide to B2B Marketing ROI in the Digital Age

The Merger Between Marketing and IT: A Guide to B2B Marketing ROI in the Digital Age

Let me pose a question to my fellow marketers: have you lately felt more like your company’s IT department than its marketing strategist? In the past few years, chances are that your role has taken a significant turn towards “IT Specialist.” In the digital marketing age, marketers are expected know, implement, maintain, explain and execute various software programs and digital marketing tools that both promote the company brand and generate sales.

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