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The Importance of Focusing on Human Needs in Semantic Search Strategy

The Importance of Focusing on Human Needs in Semantic Search Strategy

While search engines often provide a significant amount of traffic to websites, it’s important to remember that the search engine is not the end user. The end user is the person behind the search, the person searching for an answer to their question. As such, your semantic search strategy shouldn’t be limited to machine learning, but instead be equally focused on providing those semantic connections to our audience, the human beings who are actually making the purchases.

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