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The Importance of Earnestly Promoting Content

The Importance of Earnestly Promoting Content

Here is a basic truth by which we Web marketers abide: content drives action. But content can only work its magic if it reaches its intended audiences. Otherwise it’s like the zen thought experiment: “If a tree falls in the middle of a forest and no one is there to hear it, does it make a sound?” Unfortunately for marketers, we need to push our content out there; it does not automatically promote itself.

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