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The Importance of Cultivating Symbiotic Relationships With Professional Mom Bloggers [INFOGRAPHIC]

The Importance of Cultivating Symbiotic Relationships With Professional Mom Bloggers [INFOGRAPHIC]

As PR pros know, “mommy bloggers” represent an important bridge between home, family and parenting brands and their customers. Mom blogs have the power of reach and trust, and can be one of the most effective brand advocacy tools. But when communication between the “mommy blogger” and PR pro goes awry, the opportunity for what would have otherwise been a mutually beneficial relationship is lost.

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