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The Importance of Being Transparent in Employee Advocacy

The Importance of Being Transparent in Employee Advocacy
March 19, 2015
Since I’ve always argued strongly against any attempt to hijack advocacy and repurpose it as a marketing-communication channel, I found this response particularly galling. Where had we overstepped the mark? I scoured our launch materials for anything that smacked of opportunism – and failed to find it. So what went wrong?

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