Brought to you by NGT Marketing Group

The Fallacy of the Influencer

The Fallacy of the Influencer

In the pursuit to create viral content, marketers have embraced the idea that using influencers to endorse a brand’s message will foster consumer engagement. As the tactic trends among the marketing community, brands are spending millions of dollars to hire influencers to serve as brand ambassadors.

read more

8
Like
Save

Comments

Write a comment

The Marketing Digest: Brought to you by NGT Marketing Group LLC

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
Facebook
Facebook
Google+
http://themarketingdigest.com/the-fallacy-of-the-influencer
LinkedIn