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The Enterprise of the Future: Not as Cloudy as You Think?

The Enterprise of the Future: Not as Cloudy as You Think?

The enterprise is “all in” on the (public) cloud, right? That’s certainly what all the hype leads us to believe.

After all, hardly a week goes by without Amazon, Google or Microsoft dropping their prices as they race to the bottom in the cloud wars. Not only that but there are also a host of celebrity-like CEO’s such as Salesforce’s Marc Benioff, Amazon’s Werner Vogels and Box’s Aaron Levie. They’re constantly in front of crowds preaching cloud-only gospels.

And there are the more recently converted to consider as well, such as IBM’s Ginni Rometty, who bought Cloudant, Silverpop and SoftLayer over the past 18 months and launched the IBM’s cloud Marketplace in April. Never mind SAP’s Bill McDermott, who started to refer the company he now single-handedly reins as “the cloud company”.

But all of that being said, there’s a newer trend in the enterprise now taking hold that indicates that the future may actually be hybrid. It seems that some managers don’t want or can’t have their data floating around “in the heavens” for reasons of security and compliance reasons, despite the cost savings.

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