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The Dual Standard of Social Brand Reputation Management

The Dual Standard of Social Brand Reputation Management

After members of the Grocery Manufacturer’s Association (GMA) including Coca-Cola, PepsiCo and NestleUSA, for example, were publicly lambasted in 2012 for their million-dollar smear campaign to defeat California’s Prop 37 GMO labeling initiative, the GMA went into stealth mode.

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