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The Data Management Problem and the RedPoint Global Solution

The Data Management Problem and the RedPoint Global Solution

Customer Experience: Analytics and Data Management with RedPoint GlobalIn marketing, data is an important tool for engagement, improving the customer experience and targeting, but sometimes it’s not as manageable as marketers would like. Marketers don’t have to spend a lot of resources and time sorting this data by themselves; there are platforms and products to help with this task.

Dale Renner is the founder and CEO of one such company, RedPoint Global, and he spoke to CMSWire about this problem and his company’s solution.

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