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The Data Confirms It: Domino's Has a Winning Mobile Customer Experience

The Data Confirms It: Domino's Has a Winning Mobile Customer Experience

“Dom, I’d like to order a rebranding, completely rebuilt products and, while you’re at it, over 1,500% growth within 6 years

Wanting to be more than just pizza, in early 2009, Domino’s embarked on an ambitious journey to break-free of its traditional cardboard flavoring and leave behind a brand that was boxed in by mediocrity. While there have been many ingredients to Domino’s recent success, three of the core pillars built in succession were: a laser-focus on the products, the encompassing brand, and the mobile customer experience.

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