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The Customer Voice: Bringing Value to Online Data

The Customer Voice: Bringing Value to Online Data

The Customer Voice: Bringing Value to Online Data

As the influence of social media continues to proliferate, so does the volume of online consumer insights available to companies.
The ability to successfully filter, capture and analyze actionable data is extremely lucrative for data-driven organizations. According to a 2017 McKinsey study, organizations that leverage consumer behaviorial insights outperform

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