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The Complete Guide to Developing a Social Media Policy for Your Business

The Complete Guide to Developing a Social Media Policy for Your Business

Many things can go wrong for your business on social media. Especially when OTHER people are managing your accounts. They could say something offensive, post something that is out of line with your brand, or fail to handle a customer complaint with professional tact. Any of these mistakes could blow up into a full-scale social media crisis. So if you don’t want someone else to mess up your online marketing efforts, what can you do? Develop a social media policy.

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