We asked CMOs how their role has changed in the last few years. And while the answers we received came in many different shapes and sizes, the long and short of it came down to — it’s complicated.
If you don’t believe us, do a search for "CMO struggle" and see how many results come back.
During our "Defining 2015’s CMO" Tweet Jam the participants reached consensus on accountability, where technology fits in the CMO’s toolbox and that strategy comes first. And while the rate of change may seem insurmountable, it can be managed with a clear vision and a strong team.